Marketing Strategy

Every year, thousands of SMEs build marketing plans in December or January. And by March, most of those plans have been quietly shelved. The problem isn’t commitment. It’s construction. Most marketing plans are too ambitious, too vague, or too disconnected from the operational realities of the business to survive contact with an actual working year. […]

Before you fire your agency, move to a new channel, or double your budget — run a diagnostic. Most SME marketing problems come from the same five root causes, and almost none of them are solved by spending more. Root Cause 1: Unclear Target Audience ‘Our audience is SMEs in India’ is not a target