Shantanu Khanwelkar | ShanKhaa

Media & Business Consultant

Build a brand your market respects. Build a business that earns it.

I’m Shantanu Khanwelkar — people call me ShanKhaa. For over two decades, I’ve worked at the intersection of how businesses communicate with the world and how they operate from within.
About ShanKhaa

Most consultants fix how you look. I also fix how your business runs.

Most consultants will fix how you look to the market. Very few will also fix how your business actually runs. I do both — because one without the other rarely holds.

Years of Experience

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Companies Co-founded

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Professionals Trained

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Industries Spanned

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The journey that shaped the thinking

I started in advertising — running my own agency, And Creations, from 2000. That belief deepened during a decade-long engagement with UNDP, training state government officers in governance and programme design across Maharashtra.

What this means for you

Most growing businesses face two simultaneous problems: they're invisible in the market, and they're unprepared internally for what growth demands. Brand and marketing solve the first. Process and HR solve the second. I address both.

The Journey

20+ years, across industries & institutions

2000–2004
Founder — And Creations

Full-service advertising agency. Graphic design, print, outdoor, events, and brand consulting across central Maharashtra.

2004–2015
UNDP Project Trainer & Evaluator

Capacity building under the United Nations Development Programme. Trained state government officers in governance and programme design.

2008–2012
Consultant — Persistent Systems

Worked at the intersection of technology, process, and team function at one of India's leading IT companies.

2017–2022
Co-Founder — Cleanergy Tech Solutions

Built a sustainability startup focused on organic waste disposal. Modular bio-gas plants and enterprise-level waste management.

2021–Present
Co-Founder — Kratoss & Pro Foster

Customised training, research-driven insights, impact evaluation, and business management consulting.

2025–Present
ShanKhaa — Media & Business Consultant

Working with SMEs and mid-size businesses on branding, marketing strategy, and operational systems.

What I Do

Every service starts with your business problem, not a package.

I work with SMEs and mid-size businesses across five areas — addressing both how your business is seen, and how it actually works.

Brand & Positioning

Define who you are, why you matter, and how the market should see you. Identity, messaging, tone — built for business outcomes.

Marketing Strategy

Structured, data-informed campaigns across digital and offline channels. Clear direction over scattered spending.

Image & Personal Branding

Align who you are, how you carry yourself, and how you are perceived. Build credibility, authority, and attract quality relationships.

PR & Reputation Building

Earned credibility is often more powerful — and more affordable — than paid visibility. Build a consistent reputation over time.

Growth & Operations Consulting

Growth isn't just about finding more customers. It's about building a business that can handle more customers — and keep them.

How I Work

No templates. Every engagement starts with understanding.

01

Understand

Business context, goals, market, and what's actually blocking progress.

02

Diagnose

Identify the real problem — which is often not the stated problem.

03

Strategise

Build a clear, execution-ready plan tailored to your specific situation.

04

Execute & Review

Stay involved through execution. Adjust based on what the market tells us.

Let's Talk

Every engagement starts with a conversation.

Not a sales call. A focused 30-minute conversation to understand your business, where you are, and what you’re trying to solve.

Email

letstalk@shankhaa.com

Phone / WhatsApp

+91 98902 52771

Book a Call

Schedule 30 mins

What happens after you reach out

1

Send a message or book a call

2

Real response within 24 hours

3

30-min focused conversation

4

Tailored proposal if there’s a fit
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