Public Relations
PR & Reputation Building
Advertising is what you say about yourself. PR is what others say about you. For SMEs and growing businesses, earned credibility is often more powerful — and more affordable — than paid visibility.
I help businesses build a consistent reputation over time — by identifying the right stories, the right channels, and the right relationships. This includes media outreach strategy, narrative development, and positioning your business as a credible voice in your sector.
Drawing on my advertising and media background, I understand how news travels, what editors actually want, and how to make your business genuinely worth covering — not just promotable.
What's included
- PR strategy & planning
- Brand narrative & story development
- Media pitch & placement guidance
- Press release writing & direction
- Spokesperson & media prep
- Community & industry positioning
- Crisis communication framework
- Online reputation audit
Right for you if —
You have a strong business but no one outside your immediate network knows about it. You want third-party credibility — coverage, mentions, citations — rather than just paid ads. Or you’re preparing for a launch, expansion, or milestone.