Shantanu, Author at Shantanu Khanwelkar | ShanKhaa

What Is Brand Positioning — And Why Growing Businesses Get It Wrong

Ask ten business owners what brand positioning means and you’ll get ten different answers — most of them wrong. You’ll hear ‘it’s our tagline,’ ‘it’s how we compare to competitors,’ or ‘it’s what we say on the website.’ None of these are wrong, exactly. But none of them are the full picture. Brand positioning is […]

Growth-Ready or Growth-Broken: Is Your Business Prepared for More Customers?

Leave a Comment / Growth & Operations Consulting / Shantanu

Growth is the goal. Everyone is working toward more clients, more revenue, more market share. But here’s a question most SME owners don’t ask themselves often enough: if you doubled your client base tomorrow, would your business handle it well? If the answer is ‘probably not,’ you don’t have a marketing problem. You have a

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