About ShanKhaa
A business-first approach to branding, marketing, and growth consulting.
About ShanKhaa
I’m ShanKhaa (Shantanu Khanwelkar), a seasoned professional with over 20 years of experience across Advertising, Branding, Marketing Strategy, and Growth Consulting. I work with businesses to bring clarity to their brand, structure to their marketing, and direction to their growth initiatives—ensuring strategy translates into real, measurable outcomes.
My work sits at the intersection of brand thinking and business performance, helping organisations move beyond fragmented efforts toward cohesive, purpose-driven growth.
Professional Focus
My focus is on enabling businesses to make strategic decisions that strengthen brand equity and accelerate growth. I partner with leadership teams to refine positioning, align communication with business goals, and build scalable marketing frameworks that support long-term success.
Rather than chasing trends, I emphasize clarity, consistency, and relevance—the fundamentals that sustain strong brands and resilient businesses.
Experience & Expertise
Over the course of my career, I have worked across diverse industries and business stages, contributing to:
- Brand positioning and identity development
- Strategic marketing and communication planning
- Business and growth strategy alignment
- Image consulting and brand perception management
- Advisory support for leadership and decision-makers
This breadth of experience allows me to approach challenges with perspective, pragmatism, and a deep understanding of how strategy plays out in real-world business environments.
My Approach
I follow a business-first, insight-led approach to branding and marketing:
- Understand the business context before recommending solutions
- Align brand and marketing strategy with clear business objectives
- Design practical, executable frameworks, not just concepts
- Measure impact, not just activity
Every engagement is tailored—because no two businesses, markets, or growth journeys are the same.
Philosophy
I believe that strong brands are built through clarity, discipline, and consistency. Branding and marketing are not standalone activities; they are strategic tools that must serve business growth, credibility, and long-term value.
My role is to help organisations think clearly, communicate effectively, and grow sustainably.
Beyond Consulting
My journey also includes experience as an entrepreneur and trainer, which strengthens my ability to balance strategic thinking with execution realities. This background brings a practical edge to my consulting—grounded in what works, not just what sounds good.
